The Federal Trade Commission (FTC) requires the disclosure of material connections between advertisers (my sponsors and affiliate partners) and endorsers (me). General guidance and answers to frequently asked questions can be found here.
In plain language this means I need to clearly communicate to you (the reader or viewer) when I am being directly paid to mention a product in any of my publications or social media posts or when I receive a material gift from a company. The methods by which I earn payment or receive material gifts from affiliates and sponsors include the following:
• Affiliate links to partner websites in which I earn a flat fee or percentage of any sales that take place as a result of the traffic I direct to the respective website.
• Paid product placement in which I am directly paid a fee, generally up front, to mention or otherwise highlight the product in question.
• Gifts in the form of free products provided by companies that wish for me to review or mention their products.
Beyond creating this general disclosure page the disclosure of the aforementioned relationships should be mentioned within each social media post, blog article, video, etc. in a clear and conspicuous manner according to the FTC’s guidelines.
Last Updated: 05/02/2020